MGT6125 Cultural Marketing (15 credits)

Year Running: 2016/2017

Credit level: F7

Pre-requisites for

MUS6023 MUS629 MUS629 (when the module is running)

Description

Cultural Marketing aims to develop students' understanding, knowledge and analytical skills in relation to marketing and consumption practices within the Creative and Cultural Industries (CCIs), and specifically in relation to the CCI business context, types of CCI organisations and marketing management practices. The module content includes theoretical approaches to marketing and consumption practices in a range of CCI sectors, for example, film, fine art, music, literature, and heritage.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	120.0
Lecture	20.0
Tutorial	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	100 %	S1

Teaching methods and assessment displayed on this page are indicative for 2023-24.